We are Cedar Banks. We’re the closest you’ll get to an ad agency at Michigan State.
Each year, a corporate sponsor provides us with a case study outlining the history of the company and our advertising challenge. We research the product and competitors, identify its problems, and develop a fully integrated advertising campaign to solve them. Then we pitch our campaign at the National Student Advertising Competition.
This opportunity provides a real-world experience you won’t find in the classroom. You will collaborate with passionate, talented students, expand your skill set, and create a solid campaign for your portfolio. If you want to succeed in the world of advertising, this is the place to start.